Web Design
A website that explains the business and guides the next action.
Marketing sites planned around what visitors need to understand and do.
When it is needed
The site has become harder to explain.
A site becomes difficult to use long before it looks broken. New pages accumulate, messages compete, and visitors have to work out where to go.
Approach
Plan the journey before the pages
Start with the explanation
Set out what the business does, who it is for and what a new visitor needs to understand first.
Map the paths
Plan navigation and page sequence around the questions visitors bring and the actions they need to take.
Design the system
Create responsive page patterns and components that carry the hierarchy across screen sizes.
Build and check
Implement or hand off the CMS, then test responsive behavior, accessibility and performance before launch.
Scope
What gets designed and built
- Information architecture and navigation
- Page hierarchy and content structure
- Responsive interface design
- CMS build or integration
- Accessibility, performance and launch QA
Bring the brief. Leave with a direction.
Usually bought as
Projects
This work creates something new with a defined end, so it is scoped and priced as a project.
Typically from $30,000
