Strategy & Direction.
One direction.
Creative leadership, strategy and advisory.
Explore the capabilities
Creative Direction
One point of view, and the review that holds everyone to it.
For in-house teams and their agencies.
- Creative vision and principles
- Concept development
- Art direction
- Creative review and QA
- Briefs for teams and vendors
How the work comes together
A point of view, and a line held
Make it explicit
Make the point of view explicit, written down so every team works from it.
Direct the concepts
Direct the central concepts.
Hold the line
Review every team's and vendor's work against the principles before it ships.
Campaign Strategy
The thinking a campaign brief has to stand on.
For launches and campaigns with a lot riding on them.
- Audience and insight work
- Messaging frameworks
- Channel planning
- Measurement framing
- The creative brief
How the work comes together
What the strategy settles, in order
Audience and insight
The audience, and the insight it rests on.
The message
The message, in one line, and what supports it.
Channels and measures
Where it runs, and how it will be judged, agreed before launch.
The brief
A brief specific enough to direct the creative.
Consulting
An experienced outside view before you commit.
On creative operations, brand and marketing.
- Advisory sessions
- Audits and reviews
- Operating recommendations
- Roadmaps
How the work comes together
How a consultation works
Frame the decision
Frame one decision in advance.
Review beforehand
Your material is reviewed beforehand.
Work it through
Work it through together.
A written recommendation
Leave with a written recommendation.
Bring the brief. Leave with a direction.
