When it is needed
The story has to survive the cut.
A film made for the website plays differently in a feed: wrong length, wrong shape, sound off, the point arriving after the thumb has moved on. One master rarely suits every placement. The work is deciding what each channel's version has to do, then cutting it to do that.
Approach
Master edit, then the channel cuts
Agree the story
Agree the script and the story.
The master edit
Build the master edit.
Recut for placement
Recut for placement, length and sound context.
The boundary
This covers editing and adaptation. Original production, from filming and talent to voiceover and sound, is scoped as a Project.
Scope
One story, several formats
- Concept and scripting
- Editing
- Post-production
- Cutdowns and resizes
- Captions and graphics
Bring the brief. Leave with a direction.
Usually bought as
Projects
This work creates something new with a defined end, so it is scoped and priced as a project.
