Creative & Brand
Reports & eBooks
Long documents designed to be read to the end.
Annual reports, whitepapers and gated content.
When it is needed
Keep the thread through a long read.
The research is solid and the document is long. It was laid out page by page, so the thread breaks between chapters, the chart that proves the point is stranded three pages away, and readers skip to the summary they can find. The material deserved an architecture, not a layout.
Approach
Architecture before layout
Reading order first
Chapter rhythm set before any page is designed.
Data made legible
Charts redrawn so the numbers read at a glance.
A template for next time
The next edition is built from it.
Scope
The document and its reading system
- Report and eBook layout
- Data visualization
- Whitepapers
- Editorial templates
- Reading order and navigation
Bring the brief. Leave with a direction.
Usually bought as
Projects
This work creates something new with a defined end, so it is scoped and priced as a project.
