Motion & Content
Motion Design
How the brand moves, defined before anything is animated.
For brands seen on screens more than on paper.
When it is needed
Movement is part of the identity.
One asset eases in slowly, another snaps, a third bounces for no reason. Motion was added at the end of each piece by whoever made it, so the brand has a dozen personalities in movement. Motion should carry meaning and feel like one hand. Right now it only decorates.
Approach
Behavior, timing, repetition
Behavior
How the brand moves, and why.
Timing
Speed, easing and rhythm.
Repetition
Reusable guidance, so new motion matches what came before.
Scope
Where the motion language lives
- Motion identity
- Animated ads
- Animated social
- Product animation
- Explainer animation
Bring the brief. Leave with a direction.
Usually bought as
Projects
This work creates something new with a defined end, so it is scoped and priced as a project.
