Creative & Brand
Illustration
An illustration language the brand owns.
For brands that need imagery stock can't provide.
When it is needed
A specific idea needs its own imagery.
The subject is specific: your product, your process, your idea. The library only has someone else's version of it. So you commission a piece, then another, and they never look related. What is missing is not more drawings. It is a style with rules behind it.
Scope
An illustration language in use
- A defined illustration style
- Hero illustrations
- Spot illustrations
- Icon sets
- Editorial illustration
Approach
What makes it a language, not a set of pictures
Found by drawing
Explored on your real subjects first, not picked as a look.
Line and mark
How the drawing is made.
Color and proportion
How color behaves, and how space is handled.
What it never does
The exclusions that keep the style coherent and extendable.
Bring the brief. Leave with a direction.
Usually bought as
Projects
This work creates something new with a defined end, so it is scoped and priced as a project.
