Creative Direction
One point of view, and the review that holds everyone to it.
For in-house teams and their agencies.
When it is needed
Give every team a shared standard.
Each team makes a reasonable choice. Social, the agency, product, the freelancer, all defensible on their own. Put the work side by side and it's several brands wearing one logo. What's missing isn't more makers or better taste. It's one point of view, and someone holding the line when it matters.
Approach
A point of view, and a line held
Make it explicit
Make the point of view explicit, written down so every team works from it.
Direct the concepts
Direct the central concepts.
Hold the line
Review every team's and vendor's work against the principles before it ships.
Scope
Direction the team can act on
- Creative vision and principles
- Concept development
- Art direction
- Creative review and QA
- Briefs for teams and vendors
Bring the brief. Leave with a direction.
Usually bought as
Ongoing advisory
When you need a creative lead every month rather than production, advisory gives you Emanuel's time on a regular rhythm.
By application
From $4,500 / month
