Creative & Brand
Campaign Creative
One idea, held together across every channel it runs in.
Across paid, owned and physical channels.
When it is needed
Keep the idea intact across channels.
The idea was clear in the deck. Then paid made their version, email made theirs, the event team made a third, and the launch no longer looks like one thing. Each execution is fine on its own. Together they read as a brand that could not decide what it was saying.
Approach
The idea, and everything that answers to it
The concept
Tested against the brief before anything is made.
A master expression
The key visual every format refers back to.
Channel versions
Adapted without reinterpreting the idea.
Scope
From the key visual to launch
- The campaign concept
- A visual and verbal system
- Key visuals
- Channel expressions
- A launch toolkit
Bring the brief. Leave with a direction.
Usually bought as
Marketing Creative
Demand for this work rarely stops, so it usually runs on a Marketing Creative plan.
From $5,000 / month
