Selfi

I am a Creative Director with over 25 years of experience establishing myself as a leader in design. I am a team-oriented, highly-energetic professional focused on building and maintaining a strong corporate brand/identity. I have a passion for people and maintain a positive attitude with a strong work ethic.

I enjoy working in a collaborative, fast-paced environment with motivated and talented people creating effective marketing programs. I am known as a unicorn who makes things happen! (#TeamGSD).

R e s u m e

Latest Works

Selected work that has been created with the help of many.

  • All Categories
  • Branding
  • Design / Art Direction
  • UI Design / Development
Tosi Health
loanDepot Careers
loanDepot
Closing USA
Aflac / loanDepot
Bad Company
Intelliloan
Captal One / loanDepot
loanDepot Lobby
Orange Printing
loanDepot TV Commercial
mellohome
USP Fulfillment
The Gospel Coalition
PULS Cardiac Test
loanDepot Store
Sweet Spot Media
mello CRM

Experience

Senior Creative Director

loanDepot | Foothill Ranch - CA

Feb '15 to Present

Creative Director

mellohome | Irvine - CA

Mar '15 to Present

Art Director/UI Designer

SweetSpot | Los Angeles - CA

Agu '14 to 2015

Founder/Freelancer

CreationArts | Irvine - CA

Jul '15 to Present

Expertise

Strategy

Strategy is the underlying foundation of every great brand experience. Strategy that is centered on clarifying a brand’s message to inform their decisions and shape their actions.

  • Research & Analysis
  • Trend & Insight
  • Customer Experience
  • Brand Platform & Positioning
  • marketing Planning
  • Content & Messaging

Design

From voice to tone to style, every expression matters. Brand design shapes a brand experience by creating identity touchpoints from design systems to key messages.

  • Brand Identity
  • Visual Language
  • Packaging Design
  • Brand Campaign
  • Signature Assets
  • Brand Guidelines

Digital

Creative functionality with intuitive design makes every interaction more meaningful. Embracing digital as an extension of the physical brand has the power to elevate the experience.

  • Front End Web Design
  • UI Design
  • UX Strategy
  • AB Testing
  • CMS Integrations
  • Digital Advertising

Strength

I offer a unique set of services that will boost your business into the next level.
I have remained a successful Creative Designer because of what I bring to the table.

Brand Development

Graphic Design& Packaging

UI / UX Design

Application Development

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Fanny Spencer

As conscious traveling Paup ers we must always be oncerned about our dear Mother Earth. If you think about it, you travel across her face
and She is the host to your journey.

Fanny Spencer

As conscious traveling Paup ers we must always be oncerned about our dear Mother Earth. If you think about it, you travel across her face
and She is the host to your journey.

Fanny Spencer

As conscious traveling Paup ers we must always be oncerned about our dear Mother Earth. If you think about it, you travel across her face
and She is the host to your journey.

Contact Me

Whether you would like to hire me or simply want to say hello.
Let's make something great together.

Irvine, CA

emanuel.rad@icloud.com

+1 (949) 331 8070